Question for the Week of April 25th, 2008
The question came up over at Web Pro
World about what to do when you run out of link building ideas. Among the usual
comments about writing articles and news release was this from Peter (IMC):
"Link building is just a
technical term that shouldn't be a real objective."
The Guru sees more than 1 question in
this “Question of the Week”. He sees 4 that he feels deserve a good answer. This
is one of those questions that gives the Guru the opportunity to offer something that may turn on those little light
bulbs over heads. Let’s roll.
what to do when you run
out of link building ideas.
I can not imagine how one could run out
of link building ideas in one’s own lifetime. There are a lot of people putting
up a lot of content all over the globe every second of every day and, there is
one thing as much as any other they ALL want. Do you know what that thing is?
LINKS!
If
you EVER feel you have run out of link building ideas, you need to step into
the restroom, grab hold of yourself and jerk yourself back to reality. You’re problem
lies in one of two areas and neither of them is the lack of available links.
Either your purpose or your execution is the problem.
You may run out of ideas to get links
to spam google or to increase your page rank but that is a problem with
objectives and not with whether there are links available.
In the Guru’s experience, often when
people say they don’t know how to get more links, they actually know a lot of
ways to get them but they lack the resources or motivation to actually develop
a plan and execute it.
The reality is, the link ideas are
there, but is it worth the effort and the resources to get them to meet your
objective at the time.
100% Absolute Guru Guarantee!
At the end of this post, I will give
you a simple, so-easy-ANYONE-can-do-it-and-it’s-free idea that you can use over
and over, day after day and it will work! You’ll never again have to worry that
you will run out of ideas of where to get links. If it doesn’t work, the Guru
will refund every cent you have paid for this free tip!
from Peter (IMC):
"Link building is
just a technical term that shouldn't be a real objective."
people should concentrate
on marketing and forget link building
I’ve been reading Peter’s posts in a lot of industry communities
for many years. He’s one of those people who have been in the industry almost
as long as the Guru and staying in business for 10 years + means making choices and being
right a lot more often than you’re wrong . Longevity aside, Peter is one smart cookie http://www.seo-works.com/blog/,
and I appreciate that he actually “thinks” about what he says and is usually well
equipped to defend whatever position he takes.
Keeping in mind that the quote above was taken out of
context, I would say he’s right. Peter went on to say:
“By calling it "link building" you´re limiting
yourself because you´re actually doing that,... building links.”
And
“If you think about all the possibilities when you call it
marketing it becomes a whole different world, doesn't it?”
So it’s clear that Peter does understand the value of links
but I believe his point is close to the Guru’s above. That is, if you can start
seeing it as a marketing objective as opposed to a ‘get a link so I can be in
the serps” objective, you’ll get farther faster and with less expense.
We have Guru concurrence with that point. I believe
placement without conversions is the epitome of futility, and it looks like Peter
feels pretty much the same way.
Is link building still a
viable way of moving a site quickly
If we are speaking organically, then -- It is the ONLY
way.
You can generate content until the letters rub off the keyboard
and without a link, no one knows about it but you. Unless of course you market
it some other way than with organic search engine placements. BUT, it is
virtually impossible to do that without getting links. You market – you get
links.
What are your suggestions?
Honestly answer this question for me
first.
What do you REALLY want? A higher page
rank, a top 5 position for your keyword on Google, more traffic from links or
to make more sales at a higher profit?
If you said any of the first three, your
problem is over. Just go buy it. Set a budget and go spend it all on links that
will do any of those three things.
Buying, (or renting), high PR links,
the green on the toolbar will scroll to the right. Could take a while but it
will.
Rent links but don’t make Google look
stupid, (article),
by putting up content hosted pages (define content hosted pages),on places where your page makes sense and your site will move up.
PPC and a little intestinal fortitude and
you could be right on the top of all those organic results by tomorrow.
But if what you REALLY want is to make
more money, then realize that links are merely a means to an end and that end
is sales. And always remember
You market – you get links
Now,
for that simple, so-easy-ANYONE-can-do-it-and-it’s-free
idea that you can use over and over, day after day and it will work, free tip.
Some
of you will roll your eyes. Some may ridicule and some may even laugh. Even
more of those reading this will never take the first step to even attempt it because
it takes a little bit of effort and can not be short-cutted or programmed. But
for the very few that do invest the effort, within a matter of days to weeks,
you will secure very good links, feel good about yourself and see your own site’s
placements and, (more importantly), traffic stats start to climb.
There
is no procedure to learn, no policies to implement, no schedule to follow. Just
do it whenever you feel like it but the more often you do it, the better it
gets faster.
Link to
someone else without being asked or expecting anything in return.
When
you see someone saying or doing something you think is pretty cool, tell people
about it and give them the link to follow.
Do
it on your blog, build special pages for it or put it in a footer. It doesn’t
matter. What matters is you are connecting with real people. Do it honestly and
sincerely and do it because it takes so little to do so much for someone else
and I promise you:
The Internet Golden Rule
The more you give, the more you
get.
And that comes with the 100%
Absolute Guru Guarantee!
Peace Y’all
G
Is that smoke I smell? You
better not be playin with them matches again or I’ll get a switch and tear you
up boy!